Open in itself the talents. Every human creation at birth gets one life and a lot of talents in the inheritance. And it is freedom of each, how to receive advantage of these talents.

Many people want, many people think that can. But not many are able to do anything good in actual fact.

One man will live easily the long life and will not understand what he appeared for and lived in the world. Will not be able to answer neither before itself, nor before people, why he got and where used the talents. Why was not able to multiply that it was given to him. This person has not enough will-power. He independently does nothing, always expects prompts.

Other man provided with will-power and freedom ponders about his being, in good time will understand his calling, will take advantage of own talents and will multiply them labore et zelo in the name of that, why they were given to him. He lives by his own mind, makes own decisions, constantly creates anything and advances. About such man, say - a creator, business man, and fortune gives blessing to him.

Devote itself to the noble idea. When a fortune gives talents to you, she blesses you on action and expects that you will use talents for achievement of high purpose, for creation and good affairs.

Your talents, your work will help to change a world to the best one. Many people dream about it. You have such happiness.

You are to help those, who does badly, to do it well, and those, who does well, to do yet better.

This high purpose is your noble idea that will own you right through life and lead the way.

Become a leader and... by a businessman. If your idea is majestic and powerful, and you will be persistent in defence of her, she will capture many people. And you will become their leader.

Together with the comrade-in-armses you are able to create things that not in strength to you for one.

Your energy, considerable facilities and time, possibly, heap of time are necessary in these competitions. You will understand that business is almost the universal sphere of activity which is of use to the people, and to you, in addition, internal pleasure.

Walk up to business creatively, how to the art, and to him will become inherent the internal refinement and attractiveness. Business will become the same noble occupation, as well as art

And in work and in the life a businessman must not be the second. Only the first. If this purpose is not achieved - find other employment.

Do not avoid healthy egoism. Egoism is the ability to act on own behalf, not in contempt of interests of surrounding, and creating a benefit for him. The ability inherent to the leader, which by satisfying own egoism, will realize public interest (Antonio Menegetti).

If a man will be able to realize the internal potential in soсiety, getting internal pleasure from it, he will be able to give anymore to surrounding.

Egoism is the impellent reason of life. To give anything to anybody, it is necessary to have it at itself.

Realization of selfish idea gives birth to a charisma or grace.

If to behave responsibly to the role of leader in society it is necessary, above all things, to help to that man which will help to all other member of society. So do not sprinkle a head with an ash.

Know itself a price. How a man behaves, so he thinks about itself. Coloumb knew - if you will behave, as king, you will be accepted, as king.

You have wonderful mental abilities. You are able to concentrate on the purpose the titanic efforts and score a large success. The things created by you will be deserving your capabilities and your efforts. And you will be satisfied with the creations. All surrounding will estimate your work. She will surpass their expectations.

If businessman can create only that, who he is, our comfort in that something special and extraordinary will be creation of talented businessman. And this already quite a bit. And personalities among businessmen will be enough.

Define the authority in business. Analyse industries of economy attentively: bank services, insurance; machine-building; energy; chemical industry; metallurgy; building; agriculture; ecology and natural resources; geology; transport; informative systems and communication; space industry and aircraft construction; defensive industry; medicine; education, science and culture; sport, rest and leisure; a hotel and restaurant business; tourism and trade.

All industries are extraordinarily interesting. Each of them is attractive one's own way.

In these industries and for these industries you can produce products, or provide services. And you get the money equivalent of your work instead of that. 

Which industries will become the sphere of your jurisdiction, what direction will be priority for you and will result in success, relies on your tastes and possibilities.

It is needed only to remember, there can be only one priority direction. If at you them the ten, consider - there is no one.

If we spare attention simultaneously to different things - we can get certain results. If we accent attention on one concrete problem - we will get phenomenal results.

 It is needed to understand the authority and expend on her all time and energy (William (Bill) Gates).

How must one find the unique direction in business that will result in success?

A famous musician and conductor Yuri Bashmet, having a refined taste and gift, chose for the game an instrument (alto) not most popular among musicians and did not change to him a lot of years. An artist so explains it „paradox”: For me never the question of choice of instrument did not stand sharply. Main - not on what to play, but how to play.

We thank Yuri for teaching. He helped us to understand: main - no type of business, main - the ability to do this business. And also that business to you was liked.

To be continued…

Vasil I. Sidorov on November 23, 2009

From the book «Once more about business»

sidorovvasil@gmail.com